Elsie was the most perfect daughter we could have wished for, she was our best friend. She was caring, thoughtful and full of empathy for others.

We know, without question, what she would have wanted. She would have wanted to help other children, to make sure they felt safe, happy and included.

She would have wanted her story to mean something, to bring comfort, create opportunities and make a difference for those who need it most.

Elsie was really committed to fundraising and always wanted to make a difference. And now it means so much and it's so special to see people doing this in her name.

Elsie had always dreamed of becoming a fashion designer when she grew up. She had a real love for fashion, loved expressing herself and being creative, and could make something special out of nothing. She had such vision, always wanting to try new ideas and use different fabrics to create something that was her own.

That part of her is something we carry forward in Elsie’s Story.

It’s why creativity runs through so much of what we do, from the clothing we design, to designs created by children, giving them the chance to find their inner designer and wear the kindness they helped create.

Everything we do comes back to her, who she was, what she loved, and the difference she continues to make.’